Business - Report Evaluation Essay Example | Topics and Well Written Essays - 750 words

Business - Report Evaluation - Essay Example In fact, prices are so depressed that they are not expected to rise to the pre-2007 levels at least until the next 10 years. Nevertheless, the sector continues to garner the attention of overseas investors, who have contributed to a certain extent in sustaining real estate prices. Initial gains made over the last 2-3 years have been eroded during recent months primarily due to the sovereign debt crisis in Europe and a reduction in consumer spending. Consumers are having serious concerns over their employment opportunities, which are having a direct impact on the hotel and leisure industries. Thus, it is necessary that the government take steps to restore consumer and investor confidence in order to stimulate some positive trends in the industry. Without such steps, the UK commercial property sector will become too dependent on external funding and thus react more sharply to events in the market. Thus, it is necessary for the government to understand the crucial role of the commercial property sector and undertake steps to improve its performance over the coming months. Investment Banks The Investment banking sector is important for the economy since it helps governments and corporations raise capital through adequate sources of funding. Yet, the 2008 financial crisis was caused due to the reckless acts of many investment banks and the toxic bets they made in the mortgage markets. Despite the fact that their actions brought many economies on their knees, none of the key individuals have been prosecuted or prevented through effective legislation. The primary issue here is not about the losses caused by the actions of investment bankers, but an understanding of the main reasons, which influence their decisions. The primary issue is with regards to effective management and oversight, which is rare and often inept at monitoring the actions of employees. On an average, bankers put in a 90-hour workweek and do not have any formal appraisal processes in place. Most imp ortantly, their compensation is based predominantly on performance and the profits that they can realize through their activities. This bonus-driven compensation not only creates pressure on employees to resort to high-risk taking, but also incentivizes those that succeed from taking such positions. Individualism and secrecy are other issues, which prevent any effective collaborative teamwork among employees in investment banks. All these issues suggest that there is a serious need to revamp current practices of executive compensation. Excessive bonuses should be done away with and bankers must be encouraged to perform towards long-term objectives rather than strive for short-term performance. Banks can also take note of players such JP Morgan and Goldman Sachs, which were able to overcome major losses during the financial crisis due to their emphasis on teamwork, information sharing and an inspiring organizational culture. Public Relations Public Relations (PR) are the set of strat egies and actions that allow an organizational entity to promote it in the eye of the public. While this sounds as an effective medium of promotion and branding, PR can be used to shape public perception through various tricky methods using mediums such as the press to propagate false information. Thus, PR has evolved from a mere communicative mechanism into a comprehensive paradigm that shapes perceptions in the public sphere. While PR is an